07-10-2024
LA SULTANA MARRAKECH ACCEPTED INTO GLOBAL LUXURY TRAVEL GROUP VIRTUOSO®
Marrakech, Morocco (October 01 st , 2024) – La Sultana Marrakech has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, comprising over 2,200 preferred suppliers in 100 countries. According to Xavier Soundrom, Resident Manager of La Sultana Marrakech, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more than 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25–$30 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Mr Soundrom. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”
La Sultana Marrakech joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. La Sultana Marrakech acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
About La Sultana Marrakech
Located in the heart of the historical medina, La Sultana Marrakech is one of the most beautiful hotels in Marrakech, possibly the world. An oasis of calm, away from the bustle of the kasbah, La Sultana Marrakech comprises five separate riads cleverly blended to create a home-from-home in the city. There are 28 bedrooms and suites, each with their own individual style and showcase of Moroccan craftsmanship, a heated swimming pool surrounded by palm, banana and sica trees, two restaurants that showcase a tantalising discovery of Morocco’s culinary heritage and outstanding local produce, and a spa with individual hammams, treatment rooms and lounges.
The breath-taking rooftop terrace has 360 degree views of Marrakech and the Atlas Mountains.
About Virtuoso
Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in over 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,200 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.
Normalized annual sales of (U.S.) $25–$30 billion make Virtuoso a powerhouse in the luxury travel industry.